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(More customer reviews)The world is rapidly changing and those companies that recognize how and why will have a better chance to excel in the future. Consumers, prospective employees, investors, and governing bodies all have higher expectations of companies than they did in the past.
Good for Business lays out 4 cornerstones for successful businesses of the future- (1) having a purpose beyond profit,(2) a people-centered culture, (3) a sustainable approach to business, and (4) respect for consumers' power.
Good for Business is loaded with data, real world examples, and case studies which persuasively support the author's thesis. A wide range of companies such as Zappos, Wal Mart, Green Mountain Coffee, and The Container Store are featured.
Written in a conversational, enjoyable to read style, Good for Business is one of the best business books of 2009, and I highly recommend it.
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In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future:
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